In-House Graphic Designer
Branding, Product Creation & Packaging.
APHP & AMANDLA.
When Asia Pacific Health Product (APHP) Company had found a reservoir of naturally alkaline spring water in Australia, they knew they had struck gold. Research on health trends led to the development of the AU79 product, which was devised as an
“ultra-healthy” alternative to tap water. The target audience was clientele at Michelin Star restaurants, private clubs and high-end luxury events throughout the Asia-Pacific region and the UAE.
Branding & Layout Design
AMANDLA China PTY LTD.
Asia Pacific Health Product Company PTY LTD.
The APHP/AMANDAL joint venture international commodities trading companies required branding and layouts for APHP, AMANDLA, AU79, ”Mr. Yang Chicken” and collateral material.
AMANDLA LOGO
“In South Africa, the Zulu word Amandla means more than “power”; it resembles a revolution and the power of the people. Used both as an old rally cry in the resistance against apartheid, and during trade deals, the client wanted their brand and logo to reflect these ideals. A custom typeface was designed for the project that was both bold and minimalist.”
Colour Palette
AMANDLA was in need of a sophisticated business type logo for use within Australia & internationally that suited their international commodities business.
To achieve this, a monochromatic colour palette was needed to bring a sense of sophistication and minimalism that would suit business dealings across a variety of markets.
Usages
The logo must have a minimum white exclusion zone around it that is equal to the mark scaled down to 25%. Alternatively, if a contrast ratio of 3:1 cannot be maintained, the grey logo must be used on a dark background.
The minimum whitespace around the mark is equivalent to the mark scaled down to 25%
MR. YANG LOGO
Colour Palette
“Inspired by Chinese tradition, the colour palette incorporated “Fortune Red” and “Lucky Gold” colours, as well as the character for “Fortune””
Usages
I designed the MR. YANG Logo is designed to act as a stamp for deliveries/exported goods as well as the logo for the product.
Because of this, the full colour logo is more versatile in its uses and will work accross a variety designs and packaging. The B&W logo should be rarely used.
The minimim whitespace around the mark is equivalent to the mark scaled down to 25%.
Exclusion Zone is equal to X
Au79 Premium Water Bottle Form & Logo
I designed the logo and a premium glass bottle to hold the “liquid gold’ discovered by APHP/AMANDLA was a priority for the company. With the atomic structure of gold in mind, I developed a logo that encompassed the 79 electrons that surround the element’s nucleus. These components create strong bonds and a pure metal of naturally occurring patterns and geometric shapes.
Two variations of the AU79 logo were created for the “still” and “sparkling” products. The typography I chose for the still water uses a modern sans serif type to emulate the stillness of the volcanic reservoir, while the sparkling uses a script type to emulate movement of the cabonation added to the water.
Colour Palette
“lwegolide” - Zulu
”Of gold”
As good as gold.
To capture and represent the value and luxury of the product, the gold theme was continued in the colour palette. Gold foil was to be applied as a skin to the logo, headline text, highlights and as accents to marketing collateral.
Usages
The full colour gold patterned logo must be used un-edited for all products to make sure it has a premium look and feel.
If the full logo can’t be used or for marketing purposes, the type logo may be used.
Au79 Bottle Design
For both accurate product development and concept design, the AU79 bottle was designed and rendered in SolidWorks.
A sleek and high class design was chosen, where luxurious gold accents are paired with delicate glass features.
“The volcanic water required a bottle form that reflected a premium and luxury product. A hand engraved, gold plated,
polished and beautiful ultra sleek design was my answer”
Alternative designs for potential expansion into a collectable, pure gold bottle.