Graphic Designer
Agency: One Creative
Client: The University of Sydney Women’s College, Yearbook 2020
Established as the first residential university college for women in Australia, the Women’s College has a long-standing role as an institution that holds respect in academia, whilst also pushing the boundaries for women. A yearbook that represented these traditional, yet modern ideals was the vision of the college for 2020.
This dichotomy was apparent in the design directions that the client desired, where students wanted colourful designs, but administrative staff wanted a more traditional layout.
Through extensive research and communication with the client, I chose an art direction that pays homage to the history and architectural elements of the college. Resembling the shape of a Greek pediment, the College’s façade features a classical Greek procession of women on the building’s copper frieze. By marrying this unique element with a vibrant colour palette and layout, an elegant and unique book was created.
“Alternative, Modern, Clean. Appeals to the old and the new”
“A blend of traditional typography was used in conjunction with a modern layout to achieve an outcome that appeals to all age groups.”
“A millennial pink colour palette was applied for a feminine look
and feel.
Using the contrast of dark text with white design elements to create a clean and
elegant look.”
“Photography was the main priority for the layout. Because of this, a large but detailed grid layout was designed to allow the photos to stand alone.”
“Due to the amount of information required on each page, it was vital to allow as much white space as possible on each spread, for a clear and legible flow on each page.”
Vinyl Cutting
Layouts and branding were designed for various vinyl advertisements for companies across the Sydney region.
